# Horae Group

> People-first sales consulting firm for MENA & Africa, enhanced by AI. Founded 2019 in Beirut, Lebanon.

## About

Horae Group is a business consulting firm headquartered in Beirut, Lebanon with a second office in Cairo, Egypt. Founded by Mayssa Obeid in 2019 — weeks before Lebanon's worst financial crisis — the firm grew from a small Beirut office into a regional force operating across MENA and Africa. The firm partners with GICG Group in Egypt and maintains 8+ corporate alliances across the region.

Core philosophy: "It's about people." Technology serves people, not the other way around. Every engagement starts with understanding teams, customers, and human dynamics before layering on AI-powered tools for measurable growth.

## Services

### Sales Management Consulting
End-to-end sales operations restructuring. Starts with a thorough sales team assessment to identify performance gaps, process inefficiencies, and missed opportunities. Includes sales process redesign, actionable KPI setting, CRM implementation, accountability frameworks, customer experience and journey optimization. Field experience across retail, FMCG, real estate, fintech, and agriculture. Clients have seen 40–60% reduction in wasted outreach through AI-enhanced lead scoring.

### Training & Coaching
Customized corporate training programs built from comprehensive team assessments. Skills covered: communication, negotiation, objection handling, CRM proficiency, AI tool adoption. Methods include roleplay, live coaching, field shadowing, and post-training follow-ups. Available as focused workshops or multi-week executive coaching.

### Digital Marketing
Sales-first digital marketing strategy. SEO, social media, content creation, paid advertising, and email marketing — all aligned to the sales funnel. AI-enhanced analytics for continuous ROI optimization across every channel.

### Real Estate Services
MENA real estate consulting from market analysis and feasibility studies to sales strategy, team training, and project launch execution. Digital tools include virtual tours and AI-powered lead matching. Serves developers, brokerages, and investors.

### Event Management
Corporate conferences, product launches, and networking events. Full-service: concept, venue sourcing, vendor coordination, branding, logistics, execution. Digital tools for registration, attendee engagement, live analytics, and post-event follow-up.

### AI-Powered Sales Optimization
Predictive lead scoring, intelligent pipeline forecasting, real-time performance dashboards, automated follow-up sequences. AI layered on top of solid sales foundations. Designed to free teams from repetitive tasks so they can focus on relationships and closing deals.

## Key Differentiators

- People-first approach: every strategy starts with understanding teams and customers
- MENA-native: deep regional knowledge of local customs, culture, and market dynamics
- Full 360-degree approach: consultancy, training, sales management, digital marketing, events
- Measurable results: KPI-driven engagements with clear benchmarks and regular reporting
- Founded in crisis: built resilience and adaptability into the firm's DNA
- AI-enhanced, not AI-replaced: technology empowers people, never substitutes them

## Leadership

**Mayssa Obeid** — Founder & CEO
Sales management and business strategy expert with deep roots in MENA markets. Hands-on approach working directly with teams on the ground. Multi-market experience across Lebanon, Egypt, GCC, and Africa. Corporate training and executive coaching specialist. AI and digital transformation advocate.

## Market Coverage

- Headquarters: Beirut, Lebanon (Ground Floor, Batrakiyeh, Arman Building)
- Egypt Office: Cairo, Egypt (Maadi, Ahmed Kamel ST, 14) — in partnership with GICG Group
- Active markets: Lebanon, Egypt, GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman), and Africa
- 10+ market footprints, 40+ successful projects, 40% average client growth, 8+ corporate partners

## Industries Served

Retail, FMCG, Real Estate, Fintech, Agriculture, IT Solutions, NGOs, Services, Hospitality

## Contact

- Website: https://horae-group.com
- Email: info@horae-group.com
- Phone: +961 3 010 374
- WhatsApp: https://wa.me/9613010374
- LinkedIn: https://www.linkedin.com/company/28443111

## Optional

- [Homepage](https://horae-group.com/)
- [Blog: The Real Impact of AI on Sales in 2026](https://horae-group.com/blog/ai-impact-on-sales-2026.html)
- [Blog: How To Increase Your Inbound Clients](https://horae-group.com/blog/how-to-increase-inbound-clients.html)
- [Blog: Know How to Win The Client](https://horae-group.com/blog/how-to-win-the-client.html)